{"id":7916,"date":"2024-10-01T01:00:00","date_gmt":"2024-10-01T01:00:00","guid":{"rendered":"https:\/\/greenseal.org\/?p=7916"},"modified":"2025-07-21T18:08:07","modified_gmt":"2025-07-21T18:08:07","slug":"cutting-through-confusion-how-green-seal-simplifies-sustainable-shopping","status":"publish","type":"post","link":"https:\/\/greenseal.org\/cutting-through-confusion-how-green-seal-simplifies-sustainable-shopping\/","title":{"rendered":"Cutting Through Confusion: How Green Seal Simplifies Sustainable Shopping"},"content":{"rendered":"\n<p><strong>10.1.24<\/strong><\/p>\n\n\n\n<p><em>Excerpt from article published on sustainablebrands.com<\/em>.<\/p>\n\n\n\n<p>Consumers want to understand what is in the products they are buying. The 400+ ecolabels currently on the market can help; but sometimes they leave the consumer more confused about a product\u2019s sustainability claims, as there is no common standard.<\/p>\n\n\n\n<p>Global nonprofit Green Seal aims to reduce that confusion by offering a clear, trusted standard for sustainable products across industries. Through extensive research, Green Seal found that while consumers want products that are safe, non-toxic, cruelty-free, and evaluated for health and environmental impacts, they struggle to understand the meaning behind many certifications. To bridge that gap, Green Seal collaborated with leading consumer-packaged goods brands, retailers, and consumers to design a refreshed certification mark that is both recognizable and trusted. <\/p>\n\n\n\n<p>With a plan to unveil the new certification mark at <a href=\"https:\/\/events.sustainablebrands.com\/conferences\/sustainablebrands\/?_gl=1%2A1r7ppdu%2A_gcl_au%2AMTk5ODczNjE2NC4xNzI3MTA3NjMw%2A_ga%2AMTQzMTI4MDc3LjE3MjcxMDc2MzA.%2A_ga_4GBPGV9S84%2AMTcyNzc5NTE1My41LjEuMTcyNzc5NTk1MS42MC4wLjgyMDYwMzQ5\" target=\"_blank\" rel=\"noreferrer noopener\">SB\u201924 San Diego<\/a> in October, Green Seal aims to build trust, simplify purchasing decisions, and ultimately guide the industry toward more meaningful environmental and social impacts by focusing on clear communication and industry-wide standards. <\/p>\n\n\n\n<p>We spoke with CEO Doug Gatlin to understand how Green Seal developed a certification mark that both simplifies decision-making for consumers and also sets a foundation for the industry to advance toward a healthier product future.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-link-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/sustainablebrands.com\/read\/marketing-comms\/green-seal-simplifies-sustainable-shopping\" target=\"_blank\" rel=\"noopener\">Read the full article<\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consumers want to understand what is in the products they are buying. Here&#8217;s how Green Seal is helping the industry advance toward a healthier product future.<\/p>\n","protected":false},"author":29,"featured_media":7045,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1,6],"tags":[],"class_list":["post-7916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trends-in-sustainability","category-green-seal-notice"],"acf":[],"_links":{"self":[{"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/posts\/7916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/comments?post=7916"}],"version-history":[{"count":9,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/posts\/7916\/revisions"}],"predecessor-version":[{"id":10034,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/posts\/7916\/revisions\/10034"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/media\/7045"}],"wp:attachment":[{"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/media?parent=7916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/categories?post=7916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/greenseal.org\/wp-json\/wp\/v2\/tags?post=7916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}